Author: EK

Customer Experience or CX is the sum of all the interactions between a customer and an organization. Many organizations fail to account for this sum. A lot of focus and investment is usually placed on the acquisition part of the customer journey. This is the marketing and sales side of things and u…

In a start-up and technology focused world, many businesses and organizations look to technology to be the solution to all problems. While I am a ardent technologist, I do not blindly apply technology as if it was a panacea for all types of problems. Customer experience is a complex beast. Every…