Mind the CX Gap

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In the rush to digitize, many organizations have invested piecemeal on various technology solutions to better reach their customers or improve sales or provide better service. However, in our many client discussions, it is clear however that what usually is lacking a holistic customer experience st…
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Leadership & CX

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Whenever we work with clients on optimizing or enhancing their customer experience (CX), there is a methodology we generally follow. It always starts with the Brand Promise. Among the several steps, one of them is actually to Pivot around the customer but in that process, we need one crucial el…
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