Leadership & CX

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Whenever we work with clients on optimizing or enhancing their customer experience (CX), there is a methodology we generally follow. It always starts with the Brand Promise. Among the several steps, one of them is actually to Pivot around the customer but in that process, we need one crucial el…
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Customer Experience is a the Sum of all Interactions

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When many organizations do customer experience, it’s piecemeal. How can you tell? It’s quite easy to tell when you’ve interacted with the organization. In the era of instant communication and social media, customers have not only demanding more ways for an organization to interact with them b…
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