Tag: cx

In today's competitive business environment, products and services are no longer the sole focus; it's all about the experience. We live in an experience economy, where consumers are seeking more than just a transaction — they're looking for an unforgettable journey. Creating memorable experiences h…

Customer Experience or CX is the sum of all the interactions between a customer and an organization. Many organizations fail to account for this sum. A lot of focus and investment is usually placed on the acquisition part of the customer journey. This is the marketing and sales side of things and u…