Tag: experience

When we talk about Customer Experience or CX, many of us immediately think of our bank or our telco, or perhaps the restaurant or cafe we regularly go to. Many articles have been written up about retail, telecommunications and financial services industry but rarely do we talk about customer experie…

Here's an interesting experience I've encountered recently about a few times so it bears being reported. A big American coffee chain replaces its customer loyalty card with an app. This is fairly common today - in fact, as a customer, please don't give me physical cards. I hate carrying them around …