Author: EK

When many organizations do customer experience, it’s piecemeal. How can you tell? It’s quite easy to tell when you’ve interacted with the organization. In the era of instant communication and social media, customers have not only demanding more ways for an organization to interact with them b…

Customer Experience or CX is a major buzzword today and its growing importance is undeniable. While many companies seem to be embarking on one CX initiative or another, very few are really serious about CX. When I talk about serious, let us be honest here. An organization today may have allocated so…